Formatting your content is an important part of helping your website visitor to read and understand your message.
These days, most of us scan content so it’s important to think like somebody who is reading on the web to have success.
Keys to Formatting Success
- Make Good Headings
- Write Good Content
- Condense Your Writing to the Essentials
- Use Bullet Points
- Use Bold Sparingly But Wisely
What to Watch Out For [h2]
Centering Text [h3]
Many of us have the inclination to lay out a website page the same way we might a flyer. Often we center things, but in particular on the web, this doesn’t make it more appealing to people to read because they have to work too hard. Only center when it’s really appropriate and necessary.
An eye reading a web page tends to scan down and having centered content creates too many long lines and too many out of balanced elements to be effective most of the time.[center]
Using Graphics When Images Will Do [h3]
Images are pretty and colorful and can be great for illustrating a point or creating a mood. That said, they are not always better than text. If you want me to attend an event on a particular day and location and the only way you give me that information is in a graphic on a page, how am I going to copy and paste it into my calendar? Do you think I’m going to take the time to type out everything (or if I do, that I’m not going to be annoyed while I’m doing it when I could have just copied and pasted the same information)? People have smart phones but as smart as they are, they cannot derive the address of your event out of a graphic that you made. [insert graphic]
Just tell me:
Fantastic Bubble Party [show Shift Enter single lines]
June 1, 2020
Location: 1245 Street, Suite 101
Salt Lake City, Utah 84103
[you could even give me a link to a map that would make me like you more!]
Bolding Everything [h3]
If everything is bold, then bold is completely useless, especially when it’s complete paragraphs or sentences because really, if everything is bold, how can I as a reader decipher from what is really important and what is really not?[bold]
Italicizing Everything [h3]
Content That Satisfies Your Ego But Not Your Reader [h3]
Just because you thought it doesn’t mean you should make somebody else read it. Remember back in school when we were all taught to make a point succinctly and logically? That still applies. Don’t make your site visitor read long or boring content. It’s not about you. It’s about them accessing information that actually matters to some action you want them to take.
All day February 11, Fourth Street Clinic is hosting the first of two Mobile Mammography Days to give homeless women who are patients of Fourth Street Clinic access to critical breast cancer screens. Lack of money, health insurance and transportation are just a few of the barriers that homeless women face in following through with recommended health screens. Thanks to the Utah Cancer Control Program, Mountain Medical and Intermountain Medical Center Breast Care Services, 20 homeless women will get their mammograms with next day results. The women will also be treated to refreshments by Banbury Cross, manicures from Paul Mitchell - THE SCHOOL and walk away with gift bags full of cosmetics donated by Nordstrom at Fashion Place, yoga pants and blankets. "We wanted to bring some camaraderie and a little pampering into the experience," says Fourth Street Clinic Manager Tiffiny Gregory. "I'm proud of these women for making themselves a priority."
Fourth Street patients who are interested in getting a mammogram should speak with their doctor.
In 2014, 435 patients received 305 eyeglasses, 8 eye surgeries, and many diabetic retinopathy exams and other vital eye services at the Fourth Street Eye Clinic. Thanks to John A. Moran Eye Center and our volunteer ophthalmologists and optometrists who provided 785 volunteer hours to operate the clinic. The Eye Clinic is also a training ground for future eye care professionals.
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Newly hired CEO Laura Michalski kicks off the holiday giving season at Fourth Street Clinic – Utah’s nonprofit that provides health care services for homeless Utahns—by launching GiveOne RaiseTwo. December 1-10, several individuals and corporations will double all donations made to Fourth Street Clinic. This year sponsors have pledged $200,000 in matching dollars, and all funds raised will underwrite the cost of medical services for homeless Utahns and expand mental health and substance abuse services.
This is an exceptional year for awareness on this issue as The Leonardo opens the No Fixed Address: The Faces of America’s Homelessness exhibit that runs through Spring 2015. “Fourth Street Clinic has been apart of the advisory board and is displaying a Homeless Memorial that honors those in our city who have lost their lives to homelessness,” say Michalski. The memorial will be permanently installed outside Fourth Street Clinic when the exhibit ends.
Hear her KUER interview here.
Great news! We have been awarded nearly $500,000 in new federal grants to expand and integrate physical medicine with mental health and substance abuse services! Visit http://www.fourthstreetclinic.org/about-us/employment-opportunities for all opportunities to join our dynamic team!